ーー What inspired you to work at SG Group?

I was introduced to SG Group by Takayuki Ishitani, the head barista at ASH, and Shuichi Ofuchi, the head bartender. Having always worked as barista, I developed an interest in coffee cocktails but felt that my bartending skills were my weak point. ASH, where I could learn both coffee and cocktails, seemed like the ideal place to grow. I saw it as an opportunity to enhance my skills comprehensively, which ultimately led me to join the team.

ーー What is your current role and responsibilities?

I am the manager at ASH Cafe & Bar, working as both a barista and bartender. My responsibilities include making coffee and cocktails, creating shift schedules, training staff, and managing store operations. It’s a job allows me to interact with customers and staff in various meaningful ways.

ーー What is important to you in your work?

I place a lot of value on attentiveness and empathy. Preparing coffee and cocktails requires craftsmanship, of course, but it also demands the mindset of both a service provider and an entertainer. To truly delight our customers, it’s essential to anticipate their needs and offer service that feels thoughtful and personal. I’m always focused on being proactive and attentive. And I believe that ensuring the happiness of our staff is just as important as pleasing our customers. With that in mind, I aim to build a team where kindness and discipline coexist, fostering a supportive and compassionate environment.

ーー What makes SG Group attractive?

It must be the relentless pursuit of excellence! At SG Group, there’s a culture of continuous innovation and creativity, fueled by both healthy competition and mutual support. You’re encouraged to take on new challenges and learn new things, which allows you to discover facets of yourself you might not have known otherwise. It’s an environment that pushes you to grow.