Bar manager
Satoshi Sugiura
"Continuous self-improvement
is crucial."
ーー What inspired you to work at SG Group?
After nearly ten years of working as a bartender in Tokyo and planning to start my own business, I had the opportunity to participate in a cocktail competition. There, I met bartenders from all around the world, and this experience truly ignited my desire to be part of the global bar scene. Around that time, I received an offer to be a founding member of The Odd Couple, SG Group’s fourth venue. The chance to work with Shingo Gokan and Steve Schneider from Employees Only NY was too good to pass up; I knew it would be a huge career boost. That’s what ultimately led me to join SG Group.
ーー What is your current role and responsibilities?
I am currently the bar manager at El Lequio, SG Group’s first store in Okinawa. My responsibilities cover everything from managing daily operations to creating and refining recipes. I also oversee every aspect related to the bar, ensuring it runs smoothly and meets our standards.
ーー What is important to you in your work?
Continuous self-improvement is crucial. Even during slower periods, staying motivated and consistently delivering top-quality service and hospitality is what separates a professional bartender from the rest. I also prioritize my health and diet since our work is physically demanding and requires peak performance.
ーー What makes SG Group attractive?
The opportunity to work with such a diverse range of specialists is a huge attraction. At SG, we’re not just working with renowned bartenders but also collaborating with experts like baristas, chefs, PR professionals, and designers. This diversity allows us to learn from each other, and with locations both in Japan and abroad, as well as a consulting division, SG offers a lot of flexibility. It’s a place where you can pursue your ideal lifestyle while growing in your career.
Personal Bio
I entered the bar industry at 20. After nine years of learning classic Japanese and flair bartending in Tokyo, I joined SG Group in 2018. I moved to Shanghai to help launch The Odd Couple, where I served as bar manager for three years. In February 2022, I returned to Japan to manage the new El Lequio in Okinawa, leading the bar to rank in Asia’s 50 Best Bars. I have participated in nine Japan finals of cocktail competitions and conducted over 70 guest shifts and masterclasses.