æ(ash)
Coffee’s Infinite Potential
zero-waste cafe & bar
æ (“ash”)—with a logo expressing coffee’s infinite potential—represents SG Group’s decisive step into the pursuit of zero-waste in both coffee and cocktail.
Working with Taka Ishitani, one of Japan’s most respected baristas, æ explores the possibilities of coffee and cocktail both during the day as a coffee shop, and in the evenings as a cocktail bar.
æ's operations are based on zero-waste principles. Through going paperless, avoiding disposable products, recycling, and upcycling ingredients, trash is reduced to an absolute minimum. Meanwhile, collaborative projects across industries shed light on brand new ways to explore resources creatively.
Another feature of æ is the signature blend. Both the light- and dark-roast blends feature coffee from around the world carefully roasted and blended to encapsulate barista Taka Ishitani’s vision of æ's signature flavors.
The character of these two blends makes up the foundation for æ’s coffee and coffee cocktails.
The "Caffeine-Free" and "Sugar-Free" series also feature a wide lineup of non-coffee cocktails. As an æ initiative, we are upcycling previously discarded ingredients such as extracted herbs, spices, and fruits by shedding new light on them from a different angle, creating drinks that once again draw out fresh flavors.
Information
(+81) 03-5990-4786
1-5-2 Jinnan, Shibuya, Tokyo
