Shingo Gokan, founder of SG Group, and renowned Japanese glass designer Yutaro Kimura have partnered to create "SIP AND GUZZLE," a groundbreaking new glass brand.

The SG Shochu brand was established to propose innovative ways to enjoy shochu, a distilled spirit nurtured in Japan, and to explore its new possibilities. This brand is a collaborative project between SG Group, which operates bars domestically and internationally with unique concepts, and three leading shochu distilleries specializing in rice, sweet potato, and barley.

"KOKUTO DE LEQUIO," which translates to "Brown Sugar of Ryukyu," is a brand for a series of liqueurs and spirits made from Okinawan ingredients. Jointly developed by SG Group, Mizuho Brewery, and OneSpirit, "KOKUTO DE LEQUIO" is featured in international first-class airline services, followed by the "KOKUTO DE LEQUIO Yambaru Spiced Rum."